At the Netherlands Film Academy, graduating students create 60-second commercials for the SIRE Foundation. Our brief: raise awareness about food consumption. This short commercial takes a dry, comedic but still somewhat ominous approach to the issue. Through an absurd situation, we highlight the contradictions of grocery shopping.
The goal to highlight how complex and sometimes contradictory our food choices can be. By exaggerating the act of grocery shopping into something absurd, the commercial playfully exposes the hidden tensions between what we buy, what we consume, and what it really “costs.”
🎞️ This commercial was shot the traditional way: on 35mm-film, a unique experience that adds authentic texture and character you just can't replicate digitally! ✨
Cast: Anne Meijer, Wieke Overzet @annemeijer @wiekeoverzet Regie: Gora Mboup @goram_ Producer: Yunus M. Benli @yunus.m.benli Uitvoerend producent: Fasela Oosterwolde @faselaoosterwolde 1st AD: Yunus M. Benli @yunus.m.benli Production-Cordinator: Dorien Speelman, Cas Gijsberts 3th AD: Francois Veeden @francoisjveeden DOP: Max Merkus @maxhisview 1st AC: Thomas Zeman @_thomaszeman 2nd AC: Joy Willems @joywillems_ Gaffer: Matvey Murashko @matveymura Best Boy: Ezio Lucke @luckyacepro Belichter: Leanne Te Sligte @leannetesligte Production design: Nando van der Veen @nandovanderveen.official Production design assistant: Elliot Roggeveen-Schuur @elliot_schr Sound design: Deniz Ulguru @a.denizugurlu Geluidsopname: Avalon Giouroukis @avalongiouroukis Mixage: Deniz Ulguru Visual effects artist: Birk Bouman @birkbouman Montage: Luc van Baar @lucvanbaar Grading: Captcha! Amsterdam @captcha_amsterdam Composer: Emir Hadimoglu @omeremir_ Kostuumontwerp: Silvia van Thor, Denise John @silviavanthor @neezyjohn @kodak_shootfilm
