🎞️ This commercial was shot the traditional way: on 32mm-film, a unique experience that adds authentic texture and character you just can't replicate digitally! ✨
INFO
At the Netherlands Film Academy, graduating students create 60-second commercials for the SIRE Foundation. Our brief: raise awareness about fast fashion.
Though I wasn't graduating that year, I joined this project as a producer to help bring the vision to life.
This short, funny skit takes a dry, dystopian, comedic approach to the issue. Through absurd situations, we highlight the contradictions of the fashion industry while making viewers laugh.
The punchline delivers our call to action: "Snap jij het? Wij ook niet. Recycle gewoon." ("Get it? Neither do we. Just recycle.")
Sometimes environmental issues seem overwhelming; we're saying you don't need to understand everything to take positive action. Start with something simple! ♻️
Details
Genre: Commercial, Comedy, Dry, Dystopian
Release date: July 3, 2024 (Netherlands)
Premiere: Keep an Eye Film Festival 2024
Platforms: Limited public screenings
Language: Dutch
Production company: Netherlands Film Academy
Client: SIRE Foundation
TECH SPECS
Runtime: 1m
Color: 32mm-film
Sound Mix: 7.1 Surround
Aspect ratio: 1.85:1 (Flat)
